VIKING CRUISES

Viking Voyager was part of a technology initiative

to engage the guest at every touch point. Prior to Voyager, Viking had no digital experience that enabled guests to plan, manage, learn, book excursions and onboard activities for their their upcoming cruises.

A comprehensive digital solution, I was responsible for the definition and design of a comprehensive product ecosystem consisting of five experiences.

MY VIKING JOURNEY
A web app servicing both oceans and river cruise customers

MY VIKING JOURNEY APP
Bringing the power of Viking
Voyager to an app

SHIPBOARD TV SYSTEM
Viking Voyager & more from
your stateroom TV

INTERACTIVE DISPLAYS
75 onboard interactive & static way finding and informational displays

INTERACTIVE TABLES
Multi-user digital surface tables for images, video, information & games

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Viking Voyager App

The Viking app was part of a technology initiative

to engage the guest at every touch point.

The Voyager App empowers guests throughout their Viking travel experience. Dedicated to engaging the customer, features are built around enriching content that expands the Viking travel community and implements targeted merchandising.

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The Viking Voyager App was awarded a silver medal at the 14th annual Davey Awards

SPA BOOKING FLOW

VALUE ADDED

Viking Voyager immediately created new revenue streams & operational efficiencies

FIRST SIX MONTHS

OCEANS & RIVERS VOYAGER

$2.8m

Ocean cruises shore

excursion revenue

New Voyager

accounts created

Average

daily visits

FIRST YEAR

VIKING VOYAGER

$244m

Net new shore excursion revenue

River cruises

transactions processed

Guest information

forms submitted

Incremental

Revenue

FIRST WEEK - OCEANS VIKING VOYAGER

131k 8200 $22.1m $207m 198k

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Onboard Interactive
Digital Displays

Nearly 100 digital displays are onboard each ocean going cruise ship. These include purely informational, wayfinding and interactive displays and surface tables.

Informational and wayfinding screens are located at elevators, outside ship shops and restaurants, at the gangway and in the lounges. Sizes ranged from 42” vertical to 85” landscape. Others were interactive, enabling guests to navigate to a wide range of content located primarily in common, high traffic areas of the ship.

ELEVATORS

HOME STATE

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WEATHER

DESTINATIONS

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TV HOME SCREEN

Onboard TV System

Viking Voyager functionality was integrated into the onboard television system as well as other relevant content and functions. This was an opportunity to create both another point of control for the customer to manage their cruise and access content, as well as realize additional revenue streams and operational efficiencies.

IN STATEROOM

ITINERARY WIREFRAME

w/D-PAD DETAIL

Onboard Surface Tables

Digital touch-screen surface tables located in common areas enabled up to four guests to view images, video, position maps and play games. Navigation, interaction patterns, animations and visual look and feel were all specifically designed for Viking's fleet.

WIREFAME - IMAGE SHARING

VOYAGE MAP VIEW

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