;khfe;f;b;ejkbf;wjqkebf;fkbjw;jweb;wejbewjk
wbfjkfbjkoewbjkbk
;khfe;f;b;ejkbf;wjqkebf;fkbjw;jweb;wejbewjk
wbfjkfbjkoewbjkbk
more Projects
I've worked on many projects of all shapes and sizes. I've selected several to present here that show a breadth and depth of work in the context of online, software, physical device and marketing experiences.
Bethesda Games-
Brink Player Portal
Brink is a first-person shooter game that created a new take on this game genre. Brink added new dimensions to the typical ”run and gun” experience by introducing additional roles like medics and engineers who had as much of a role in mission success as the soldiers and rewarded true teamwork.
​
The UX let users navigate to different sections to see stats and manage play, with different views depending on the log in state and their rank and permissions. Since the data was primarily numerical and traditionally presented as lists, we brought these stats alive with dynamic visualizations of data creating a much more compelling experience.
Vassol CANVAS
End - to - end design of a medical imaging product. What started in academia, this was a startup seeking to productize their proprietary imaging technology and bring it to market.
​
Extensive user research was conducted providing user insight from imaging techs, neurosurgeons and patients, that drove the design and business model.
Understanding People and Context of Use
Defining Device Workflow From User Needs
What users do to accomplish the task
Defining how the product needs to support that workflow
A Lot of Sketching - a Product Takes Shape
Iterative refinement of functional elements and states
Further refinement in sketches and 3D models
Visual Design and Brand Exploration/Refinement
Final Design
Socal Edison Campaign
Southern California Edison needed a marketing campaign to teach thier customers about their smart-meter technology and ways to save energy. They required a vehicle for these mini-stories that could be leveraged across a variety of media including print, outdoor, online and television. The vehicle had to be accessible, understandable and appealing to a wide customer demographic.
Each vignette would have to tell a specific energy story in 45-60 seconds. They wanted some kind of character the public could relate to that was agnostic to race and socio-economic status. I had the idea to simply make the characters the actual houses themselves. Concept animations, story frameworks, scripts, emotion and animatics were developed and Karl & Eddy were born. A series of energy saving short videos were created and wrapped in a multi-channel marketing campaign.
​
